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HubSpot Implement Spec

Posting Details

Position Information

Title HubSpot Implement Spec
Location Touro NY
Department NYSCAS - NYLINK Matric
Position Number 1P8993
Job Description

The appropriate candidate will drive the implementation of the HubSpot CRM/Marketing Automation System.

Job Duties

• The institution’s website is properly connected to HubSpot
• The institution’s brand is reflected in HubSpot templates for landing pages, emails and forms
• Leads/Contacts are imported to HubSpot and appropriate properties are assigned
• Social Media Content is tracked through HubSpot in collaboration with Social Media Manager
• Work with current Admissions /Recruitment team to set up appropriate contact properties in HubSpot to enable data mining and marketing analysis
• Create campaigns that include emails, workflows, calls-to-action, tracking URLs and landing pages
• Train Sales/Admissions team on how to use HubSpot for lead conversion and follow up
• Train Dean how to access reports from HubSpot for campaign analysis
• Align Sales/Admissions and Recruitment teams to prevent lead attrition
• Analyze the success of campaigns and adjust future campaigns based on findings
• Provide reports as necessary on success of campaigns and lead conversion
• Assign and manage team user rights/access on HubSpot
• Set up training sessions with HubSpot as necessary
• Collaborate with web department to ensure that technical aspects of HubSpot are properly set up, ex: sub domain
• Connect and validate recruitment email account(s) within HubSpot

Required Qualifications

• Bachelor’s degree in design or computer science

Skills
• Minimum 1 year of experience with the HubSpot CRM/Marketing Automation System
• Strong ability to think logically, critically and analytically
• Excellent interpersonal and communication skills
• Ability to multi task
HTML and CSS knowledge a must
• Proficiency in MS Office, Adobe Creative Suite
• Photo retouching skills
• Writing and editing abilities

Preferred Qualifications
Physical Demands

na

Special Conditions for Eligibility
EEO Statement

Touro College and University System is committed to providing all persons equal opportunity in education and employment, and to ensuring a safe and non-discriminatory educational and work environment in compliance with Title IX of the Higher Education Amendments of 1972 (“Title IX”), Title VI and Title VII of the Civil Rights Act of 1964, the Violence Against Women Act (“VAWA”), the New York State Education Law, and other applicable laws. It is the policy of the College to prohibit unlawful discrimination in employment and in the administration of College programs, services, activities, and admissions on the basis of race, religion, sex, color, national or ethnic origin, age, disability, sexual orientation, gender, pregnancy, veteran status, or any other status protected by law.

FLSA Exempt
Salary Detail
Salary

Posting Detail Information

Posting Number S00341P
Desired Start Date
Position End Date (if temporary)
Special Instructions to Applicant

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

Required Documents
  1. Resume
  2. Cover Letter
Optional Documents